Wednesday, October 28, 2009

Official Ticket, No Changes To Promotion


The only changes to the ticket for 2010 are as follows:
REAL Rewards: R349

Friday, October 23, 2009

Wednesday, October 14, 2009

The Holiday Club, and "Max Relax"


The Club´s marketing mascot, Max Relax, a quirky tortoise caricature highlighting the activities that the Holiday Club can provide, has quickly gained a fan following amongst both young and old alike.
Launched in 1994, The Holiday Club was established in South Africa and expanded into Botswana, Zambia and Zimbabwe. The company introduced a flexible Points System, which meant that members were no longer restricted to one destination for their family holidays but have a tremendous variety of choices in Southern Africa and overseas.

The Club, the largest in South Africa has acquired investments in resorts throughout Southern Africa and has developed its own quality resorts in the most popular holiday areas of the region. Currently valued at around R660 million, these investments are administered by the Beekman Brothers Group and are held by The Leisure Property Trust. In addition, the Trust also owns stock in many resorts giving Club Members access to about 190 resorts in Southern Africa. The Holiday Club accounts for 40% of the total leisure industry´s sales within South Africa. The Holiday Club has expanded into both Australia and New Zealand and is actively investigating other potential markets. Membership is around 90 000 and is growing by some 18 000 a year. On average 100 000 bookings are made and this equates to 3.5 million people having been sent on holiday since its inception.

In addition to accommodation, the Holiday Club has entered into joint marketing contracts with a number of service providers to provide its members with a range of value added benefits. These range from a choice of global hotels at discounted rates; to discounted car hire rates; and discounts on health and beauty treatments. A telephonic helpline marketed as the Lifestyle Centre assists members with a 24hr helpline in sourcing a range of services

The Official Email Invitation


Dear Sir/Madam(Personalised)
Thank you for your recent entry into our promotions extravaganza! Your co operation is greatly appreciated!
We represent Awesome Destinations who promote the benefits and services of The Holiday Club. We would like to inform you about our functions and fantastic prizes up for grabs.
The good news is that your consultant will contact you to you to take part in an exciting function to be held in your area shortly:
Function Rules Apply, and they will be explained by your consultant telephonically.
There are major advantages for Promotion Ticket Holders attending the function...
1. You get to see the promotions and products on offer at Awesome Destinations!
2. All attending as per the function rules receive a Leisure Voucher, which entitles you to a holiday break for two people in one of the quality Awesome Destinations Holiday Resorts on offer!